A product development collective with years of experience bringing excellent ideas to life.

An end-to-end team

We know how to take your vision and build robust, reliable solutions that drive your product strategy and development further.

For your thorniest technical systems

We specialize in solving complex, systems-level problems, using iterative processes to confidently identify product market fit.

Any size, any stage

Whether you’re looking to reset strategy on a years-old product, address technical debt and sustainability, or start something brand new, we’re excited to work with you.

Who we are

Morgan
Cohn

Product & Strategy

Morgan has worked on products for eleven years with deep experience in engaging user-focused experiences and end-to-end workflow solutions. She’s led product for teams at places like New York magazine, Vox Media, and the New York Times. She has a strong track record of being able to translate needs into actionable problems with solid outcomes.

Shane
Friedman

Engineering & Architecture

Shane has been architecting and building complex user-facing systems for his entire career. After working on content management systems and dashboards for Amazon Music and YouTube Music, he led the New York Times engineering team responsible for the collaborative rich text editor that the newsroom used to produce stories for nytimes.com. He has worked in small, rapidly moving startup environments as well as large tech giants, and knows how to work alongside product, design, and other stakeholders to come up with the right solution for any problem.

Phillip
Diffley

Engineering & Architecture

Phillip has spent 12 years designing streamlined algorithmic solutions to ambiguous problems and implementing robust backend systems with unique scalability requirements across a wide cross-section of industries. His early work included implementing data visualization software for the Joint Center for Artificial Photosynthesis at Caltech and optimizing trade execution systems for options market makers. He went on to build developer tools at Google, real-time client/server sync systems for social media apps at his own start-up, and most recently led the replacement of the New York Times' aging video processing and delivery system. Phillip thrives at finding a path to success when there is not a black and white solution to your problem.

How we work
together

  1. Discovery & consultation

    We partner with you to deep dive into your business goals and the problems that you’re trying to solve and ensure that you’re investing in the best solutions possible.

  2. Architecting solutions

    We utilize our experience and skills to design and build product solutions that realize the power of your ideas, whether that means building out new systems from the ground up or devising plans for long term sustainability of existing products.

  3. Looking to the future

    We give you tools and strategies to be able to own and drive your product forward, both in short term and long term strategy.

Get in touch