A product development collective with years of experience bringing excellent ideas to life.

An end-to-end team

We know how to take your vision and build robust, reliable solutions that drive your product strategy and development further.

For your thorniest technical systems

We specialize in solving complex, systems-level problems, using iterative processes to confidently identify product market fit.

Any size, any stage

Whether you’re looking to reset strategy on a years-old product, address technical debt and sustainability, or start something brand new, we’re excited to work with you.

Who we are



Morgan Cohn

Product & Strategy

Morgan has spent over a decade in product leadership building everything from publishing platforms to e-commerce sites and audience experiences that scale. With experience at places like The New York Times and Vox Media, she brings deep expertise in both transforming legacy systems and building entirely new products from the ground up, with a proven track record of taking ambitious ideas and translating them into sustainable, high-impact solutions. Her approach combines strategic product vision with hands-on execution, leading cross-functional teams through complex technical challenges while maintaining focus on user outcomes and business goals.

Shane Friedman

Engineering & Architecture

Shane has been architecting and building complex user-facing systems for his entire career. After working on content management systems and dashboards for Amazon Music and YouTube Music, he led the New York Times engineering team responsible for the collaborative rich text editor that the newsroom used to produce stories for nytimes.com. He has worked in small, rapidly moving startup environments as well as large tech giants, and knows how to work alongside product, design, and other stakeholders to come up with the right solution for any problem.



Phillip Diffley

Engineering & Architecture

Phillip has spent 12 years designing streamlined algorithmic solutions to ambiguous problems and implementing robust backend systems with unique scalability requirements across a wide cross-section of industries. His early work included implementing data visualization software for the Joint Center for Artificial Photosynthesis at Caltech and optimizing trade execution systems for options market makers. He went on to build developer tools at Google, real-time client/server sync systems for social media apps at his own start-up, and most recently led the replacement of the New York Times' aging video processing and delivery system. Phillip thrives at finding a path to success when there is not a black and white solution to your problem.

How we work
together

  1. Discovery & consultation

    We partner with you to deep dive into your business goals and the problems that you’re trying to solve and ensure that you’re investing in the best solutions possible.

  2. Architecting solutions

    We utilize our experience and skills to design and build product solutions that realize the power of your ideas, whether that means building out new systems from the ground up or devising plans for long term sustainability of existing products.

  3. Looking to the future

    We give you tools and strategies to be able to own and drive your product forward, both in short term and long term strategy.

Testimonials



Alex Ulmer

Co-founder, dskrpt

Working with Handle with Care might be the best thing you can do for your project! Shane is a brilliant engineer whose virtually endless knowledge of ProseMirror and React helped us realise things we thought to be impossible. His library — react-prosemirror — was our missing link for building a modern, text editing application. But even more importantly, Handle with Care has always kept the project as a whole in mind. Shane is the type of engineer who you can explain the business problem, who will ask the right questions, and who will help you find the best solution ranging from a single feature to the application’s architecture. The quality of Handle with Care’s work is beyond reproach and will in fact help your team to become better.

Alex Clemmer

Co-founder & CEO, Moment Technologies

Handle with Care is the best team in the world at what they do. We came to them when our product was a prototype with huge missing piece: collaborative text editing in a highly customized editor, well-known to be one of the hardest problems in computer science. There is no one-size-fits-all solution to this problem, and solving it requires the very best from all parts of the product team—architecture, boots-on-the-ground engineering, ops, etc. Handle was an enormous benefit at each of these steps, helping us break the problem into something that could be implemented and maintained by a small team of mostly infrastructure engineers. Within a few weeks we had completely retooled the frontend architecture, and had a production-grade build. Without Handle, I think this would have taken 10x longer, and we would have ended up with a noticeably worse experience.


Get in touch


Princeton


Los Angelos